About Paige Ford

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So far Paige Ford has created 4 blog entries.

Don’t Put All Your Advertising Eggs in One Facebook Basket

Don’t Put All Your Advertising Eggs in One Facebook Basket Facebook’s algorithm is changing. Again. The news came down from Zuckerberg himself, showing how serious Facebook is about this one: they’re going to be prioritizing personal posts (content from your family, friends, and groups) over public content from brands and media [...]

Don’t Put All Your Advertising Eggs in One Facebook Basket 2018-02-14T20:39:26+00:00

Breaking Through on Social Media

Breaking Through on Social Media Social media: it’s important. Really important. It’s one of the biggest tools brands have, allowing companies to connect directly to their customers. We’ve talked about how to get the most out of your social advertising, but your social pages and organic posts also present an [...]

Breaking Through on Social Media 2018-02-14T20:55:47+00:00

Meaningless Marketing Metrics

Meaningless Marketing Metrics The good thing about being a marketer in the digital age: we get lots of metrics. The bad thing about being a marketer in the digital age: those metrics don’t always relate to actual results or even actual business results. Let’s back up. When we say “metrics,” we [...]

Meaningless Marketing Metrics 2018-02-14T20:59:28+00:00