Whether we’re covering a client’s sponsorship in West Virginia or expanding our knowledge at the Adobe conference in Boston, Team Zipie is always ready to load up our suitcases and hit the road. Constantly trying to better our skills and offerings, we believe attending conferences and workshops throughout the year give us a unique [...]
Super Bowl fans can traditionally be parsed into three categories—the game watchers, the food eaters and the advertising lovers. While some of us at Team Zipie live for football, our majority rests in those latter two categories. And we’ve got lots of thoughts on this year’s ads. With a few powerful spots here and [...]
The first thing I noticed at Zipie HQ was a mannequin in a bathrobe. Naturally, it completely wigged me out. Full-service digital advertising agencies are not, apparently, for the faint of heart. In our morning meeting, I learned everyone’s names—including the mannequin. He was our own Cousin Eddie from National Lampoon’s Christmas Vacation. Not [...]
Zipie is overflowing with gamers. Our lunch breaks frequently consist of Super Smash Bros, Zelda and Mario Kart. Part of our job description is to effectively strategize. It’s also what we like to do in our free time, just in a different, slightly more fun format. Luckily for us, it’s been proven that strategic video [...]
What Does Zipie Mean to Us? There are exactly three doors in the Zipie office. It’s safe to say Team Zipie shares an intimate work space and we like it that way. The lack of physical boundaries in Suite 250 lends itself to an atmosphere of constant collaboration. We’re always yelling across the room to [...]
Black Friday is by far the biggest shopping day of the year, but with the title can come the chaos. This is a pattern that many brands have noticed and have taken action to improve the stigma that comes with the territory. Various companies have found ways to stand out in the frenzy without trying [...]
This month we asked each Zipponian to select a local charity or non profit that has meaning for them. So in the spirit of giving, if you’re planning to donate your time or money this November, support an organization that supports your community. Here are a few of our favorites:AlexLexington Humane SocietyThe Lexington Humane Society [...]
Don’t feed them. Seriously. Don’t waste your time and energy on a user who will never back down and only wants to stir up trouble for the heck of it. While we value customer support and social media as a communication tool between brands and customers, there are some people who just want to watch [...]
Lexington marketing agency recognized as one of America’s fastest-growing private companies with four-year growth of 300%. Lexington, KY – Today, Inc. Magazine revealed that Lexington marketing agency Zipie has been named to the magazine’s prestigious Inc. 5000 list of the nation’s fastest-growing private companies. This recognition is a rare achievement for a Lexington business, with [...]
Let’s get real for a minute. We’re a small agency. We’ve only been around for five years. We started out with five people, two clients and a serious work ethic. Since we launched, we’ve been focused on just one thing: making good work for good folks. Well. Someone noticed. Today, Inc. Magazine named us to [...]
Partnership Utilizes Specialized Data to Direct New Customers to Businesses LEXINGTON, Ky., and LOUISVILLE, Ky.-- Zipie and El Toro are partnering to create data-driven, customer-focused digital marketing solutions which provide businesses with strategically cultivated customers. Lexington-based Zipie is a full-service digital marketing agency which specializes in digital strategy, marketing, social media management and creative [...]
At Zipie, it’s our mission to keep client relationships up to par. So when our client, Bates Security, approached us to be a part of their golf scramble for Bluegrass Crime Stoppers, we embraced the opportunity to tee up and—of course—give back. Bluegrass Crime Stoppers encourages members of the community to assist local law enforcement [...]
For most Zipponians, we work an average of 8 hours a day, 5 days a week. This usually means sitting at a desk cranking away at various tasks, which typically leads to taking about 15 minutes to eat so you can get back to the work day. What if I told you that your brain [...]
Recently you may have noticed a notification from Facebook prompting you to review and update your data and ad preferences. Did you do that yet? If not, I’m here to walk you through it. I know what you’re thinking: “Aren’t you an advertiser? Why do you want to help me edit the ads I see [...]
Helping you to better understand your audience is a huge part of what we do here at Zipie. Whether it’s building an attribution model, establishing a cost per acquisition or determining ROI (return on investment), the ability to properly track and understand analytics is essential. Everyone has heard of Google Analytics. Maybe you even [...]
Two weeks ago, I headed to Orlando to attend Digital Dealer 24: a three-day conference focused on helping those in the auto industry take full advantage of the ever-evolving digital environment. I attended this event to help improve our working relationships with our clients in the auto industry. Since the conference, I’ve had some time [...]
Around Zipie, we do a few things well. One of the most coveted titles we hold is that the office is packed full of foodies. Our qualifying experience includes: Rob stealing smells because he’s always on a diet, potato bell curves (see photo below) and Panera is building a new location downstairs because of [...]
Zipie Tackles the Super Bowl with #BigGameBigAds While some folks were tuned into Super Bowl LII to see the Philadelphia Eagles defeat the New England Patriots on Sunday night, the team at Zipie was getting geared up for the biggest night in advertising. It’s no surprise by now that Super Bowl [...]
Don’t Put All Your Advertising Eggs in One Facebook Basket Facebook’s algorithm is changing. Again. The news came down from Zuckerberg himself, showing how serious Facebook is about this one: they’re going to be prioritizing personal posts (content from your family, friends, and groups) over public content from brands and media [...]
Social media: it’s important. Really important. It’s one of the biggest tools brands have, allowing companies to connect directly to their customers. We’ve talked about how to get the most out of your social advertising, but your social pages and organic posts also present an opportunity to make the platform work for you—if you [...]
