For most Zipponians, we work an average of 8 hours a day, 5 days a week. This usually means sitting at a desk cranking away at various tasks, which typically leads to taking about 15 minutes to eat so you can get back to the work day. What if I told you that your brain [...]
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So far Paige Ford has created 9 blog entries.
Recently you may have noticed a notification from Facebook prompting you to review and update your data and ad preferences. Did you do that yet? If not, I’m here to walk you through it. I know what you’re thinking: “Aren’t you an advertiser? Why do you want to help me edit the ads I see [...]
Helping you to better understand your audience is a huge part of what we do here at Zipie. Whether it’s building an attribution model, establishing a cost per acquisition or determining ROI (return on investment), the ability to properly track and understand analytics is essential. Everyone has heard of Google Analytics. Maybe you even [...]
Two weeks ago, I headed to Orlando to attend Digital Dealer 24: a three-day conference focused on helping those in the auto industry take full advantage of the ever-evolving digital environment. I attended this event to help improve our working relationships with our clients in the auto industry. Since the conference, I’ve had some time [...]
Around Zipie, we do a few things well. One of the most coveted titles we hold is that the office is packed full of foodies. Our qualifying experience includes: Rob stealing smells because he’s always on a diet, potato bell curves (see photo below) and Panera is building a new location downstairs because of [...]
Zipie Tackles the Super Bowl with #BigGameBigAds While some folks were tuned into Super Bowl LII to see the Philadelphia Eagles defeat the New England Patriots on Sunday night, the team at Zipie was getting geared up for the biggest night in advertising. It’s no surprise by now that Super Bowl [...]
Don’t Put All Your Advertising Eggs in One Facebook Basket Facebook’s algorithm is changing. Again. The news came down from Zuckerberg himself, showing how serious Facebook is about this one: they’re going to be prioritizing personal posts (content from your family, friends, and groups) over public content from brands and media [...]
Breaking Through on Social Media Social media: it’s important. Really important. It’s one of the biggest tools brands have, allowing companies to connect directly to their customers. We’ve talked about how to get the most out of your social advertising, but your social pages and organic posts also present an [...]
Meaningless Marketing Metrics The good thing about being a marketer in the digital age: we get lots of metrics. The bad thing about being a marketer in the digital age: those metrics don’t always relate to actual results or even actual business results. Let’s back up. When we say “metrics,” we [...]