It’s no secret that over the last few years, the blogging industry has exploded. In 2018 alone, more than 4,000 blogs were posted per minute. But how does blogging apply to businesses? Where should you start? And why should you do it?

Blogging is an integral component of your brand’s online presence and we’re here to tell you—it’s a game changer. Here’s what you need to know. 

SEARCH ENGINE OPTIMIZATION

One of the most vital pieces of your business’s marketing plan is search engine optimization. Choosing a list of keywords to use throughout your site can drive traffic and ultimately increase sales. Consider words that not only define your business, but ways you anticipate potential customers will find you online. By designating a regular blogging schedule and incorporating those keywords, potential customers can find your site easier on search engines.

BUILDING A COMMUNITY

Though it may seem difficult to get customers to read your posts, blogging can be a great way to encourage brand ambassadors and raise brand awareness. Including a blog on your site doesn’t just help with SEO, it also helps build a community with those who have already purchased from you. From sharing tips and tricks, business progress or market trends, you’ll be able to connect with your audience on a deeper level.

EDUCATING CUSTOMERS

Your blog also serves as a space for you to give potential customers insight into your brand and attempt to earn their business. With a simple blog post, you can give potential customers a look into your business’s personality and focus all while educating them on what makes your brand unique.

Not sure where to start? We’ve got you covered. Contact us to get started on all things blogging, SEO and digital marketing.

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