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So far Zipie has created 35 blog entries.

Give Where You Live

This month we asked each Zipponian to select a local charity or non profit that has meaning for them. So in the spirit of giving, if you’re planning to donate your time or money this November, support an organization that supports your community. Here are a few of our favorites:AlexLexington Humane SocietyThe Lexington Humane Society [...]

Give Where You Live2018-11-12T14:16:16-05:00

How to Deal with Trolls

Don’t feed them. Seriously. Don’t waste your time and energy on a user who will never back down and only wants to stir up trouble for the heck of it. While we value customer support and social media as a communication tool between brands and customers, there are some people who just want to watch [...]

How to Deal with Trolls2018-10-15T16:59:31-04:00

Zipie ranked on 2018 Inc. 5000 List

Lexington marketing agency recognized as one of America’s fastest-growing private companies with four-year growth of 300%. Lexington, KY – Today, Inc. Magazine revealed that Lexington marketing agency Zipie has been named to the magazine’s prestigious Inc. 5000 list of the nation’s fastest-growing private companies. This recognition is a rare achievement for a Lexington business, with [...]

Zipie ranked on 2018 Inc. 5000 List2018-10-04T15:53:50-04:00

We’ve Been Inc’d.

Let’s get real for a minute. We’re a small agency. We’ve only been around for five years. We started out with five people, two clients and a serious work ethic. Since we launched, we’ve been focused on just one thing: making good work for good folks. Well. Someone noticed. Today, Inc. Magazine named us to [...]

We’ve Been Inc’d.

Zipie and El Toro Join Forces with Advanced Advertising Solutions

Partnership Utilizes Specialized Data to Direct New Customers to Businesses LEXINGTON, Ky., and LOUISVILLE, Ky.-- Zipie and El Toro are partnering to create data-driven, customer-focused digital marketing solutions which provide businesses with strategically cultivated customers. Lexington-based Zipie is a full-service digital marketing agency which specializes in digital strategy, marketing, social media management and creative [...]

Zipie and El Toro Join Forces with Advanced Advertising Solutions2018-10-04T15:53:44-04:00

Different Strokes: Zipie Hits the Fairway for Charity

At Zipie, it’s our mission to keep client relationships up to par. So when our client, Bates Security, approached us to be a part of their golf scramble for Bluegrass Crime Stoppers, we embraced the opportunity to tee up and—of course—give back. Bluegrass Crime Stoppers encourages members of the community to assist local law enforcement [...]

Different Strokes: Zipie Hits the Fairway for Charity2018-10-04T15:53:38-04:00

BRB (Brains Require Breaks)

For most Zipponians, we work an average of 8 hours a day, 5 days a week. This usually means sitting at a desk cranking away at various tasks, which typically leads to taking about 15 minutes to eat so you can get back to the work day. What if I told you that your brain [...]

BRB (Brains Require Breaks)2019-05-17T12:10:05-04:00

Unleashing the Power of Google Analytics

Helping you to better understand your audience is a huge part of what we do here at Zipie. Whether it’s building an attribution model, establishing a cost per acquisition or determining ROI (return on investment), the ability to properly track and understand analytics is essential. Everyone has heard of Google Analytics. Maybe you even [...]

Unleashing the Power of Google Analytics2018-10-04T15:53:19-04:00

Key Takeaways from Digital Dealer 24

Two weeks ago, I headed to Orlando to attend Digital Dealer 24: a three-day conference focused on helping those in the auto industry take full advantage of the ever-evolving digital environment. I attended this event to help improve our working relationships with our clients in the auto industry. Since the conference, I’ve had some time [...]

Key Takeaways from Digital Dealer 242018-05-07T11:53:33-04:00

Twizzlers vs. Red Vines

Around Zipie, we do a few things well. One of the most coveted titles we hold is that the office is packed full of foodies. Our qualifying experience includes: Rob stealing smells because he’s always on a diet, potato bell curves (see photo below) and Panera is building a new location downstairs because of [...]

Twizzlers vs. Red Vines2018-04-27T10:02:26-04:00

Don’t Put All Your Advertising Eggs in One Facebook Basket

Don’t Put All Your Advertising Eggs in One Facebook Basket Facebook’s algorithm is changing. Again. The news came down from Zuckerberg himself, showing how serious Facebook is about this one: they’re going to be prioritizing personal posts (content from your family, friends, and groups) over public content from brands and media [...]

Don’t Put All Your Advertising Eggs in One Facebook Basket2018-04-24T14:40:06-04:00

Breaking Through on Social Media

Social media: it’s important. Really important. It’s one of the biggest tools brands have, allowing companies to connect directly to their customers. We’ve talked about how to get the most out of your social advertising, but your social pages and organic posts also present an opportunity to make the platform work for you—if you [...]

Breaking Through on Social Media2018-11-28T16:32:29-05:00

Meaningless Marketing Metrics

Meaningless Marketing Metrics The good thing about being a marketer in the digital age: we get lots of metrics. The bad thing about being a marketer in the digital age: those metrics don’t always relate to actual results or even actual business results. Let’s back up. When we say “metrics,” we [...]

Meaningless Marketing Metrics2018-04-24T14:37:50-04:00