Don’t feed them. Seriously. Don’t waste your time and energy on a user who will never back down and only wants to stir up trouble for the heck of it. While we value customer support and social media as a communication tool between brands and customers, there are some people who just want to watch [...]
We love nothing more than providing businesses from every walk of life with an online presence that works for both them and their customers. With over 88% of consumers using the Internet before investing in a product or service today, curating an online presence that is irresistible and engaging is critically important. That’s why we’re [...]
Lexington marketing agency recognized as one of America’s fastest-growing private companies with four-year growth of 300%. Lexington, KY – Today, Inc. Magazine revealed that Lexington marketing agency Zipie has been named to the magazine’s prestigious Inc. 5000 list of the nation’s fastest-growing private companies. This recognition is a rare achievement for a Lexington business, with [...]
For most Zipponians, we work an average of 8 hours a day, 5 days a week. This usually means sitting at a desk cranking away at various tasks, which typically leads to taking about 15 minutes to eat so you can get back to the work day. What if I told you that your brain [...]
Recently you may have noticed a notification from Facebook prompting you to review and update your data and ad preferences. Did you do that yet? If not, I’m here to walk you through it. I know what you’re thinking: “Aren’t you an advertiser? Why do you want to help me edit the ads I see [...]
Helping you to better understand your audience is a huge part of what we do here at Zipie. Whether it’s building an attribution model, establishing a cost per acquisition or determining ROI (return on investment), the ability to properly track and understand analytics is essential. Everyone has heard of Google Analytics. Maybe you even [...]
Two weeks ago, I headed to Orlando to attend Digital Dealer 24: a three-day conference focused on helping those in the auto industry take full advantage of the ever-evolving digital environment. I attended this event to help improve our working relationships with our clients in the auto industry. Since the conference, I’ve had some time [...]
Around Zipie, we do a few things well. One of the most coveted titles we hold is that the office is packed full of foodies. Our qualifying experience includes: Rob stealing smells because he’s always on a diet, potato bell curves (see photo below) and Panera is building a new location downstairs because of [...]
Zipie Tackles the Super Bowl with #BigGameBigAds While some folks were tuned into Super Bowl LII to see the Philadelphia Eagles defeat the New England Patriots on Sunday night, the team at Zipie was getting geared up for the biggest night in advertising. It’s no surprise by now that Super Bowl [...]
Don’t Put All Your Advertising Eggs in One Facebook Basket Facebook’s algorithm is changing. Again. The news came down from Zuckerberg himself, showing how serious Facebook is about this one: they’re going to be prioritizing personal posts (content from your family, friends, and groups) over public content from brands and media [...]
Social media: it’s important. Really important. It’s one of the biggest tools brands have, allowing companies to connect directly to their customers. We’ve talked about how to get the most out of your social advertising, but your social pages and organic posts also present an opportunity to make the platform work for you—if you [...]
Social ROI: 9 Steps to Get the Most Out of Your Social Advertising It’s almost 2018. If Facebook were a country, it would be the biggest one on the planet—by a lot. We’ve moved past the days when people wondered if social media was a phase. No one is disputing the [...]
Business Listings: Where the %$#& Are You? Black Friday is less than a week away. If you’re shopping, it means you’re making your list (or putting off making your list) and maybe wondering why so many of your family members had to be born between Thanksgiving and Christmas. If you’re selling, it [...]
Thoughts on #280 Too long for a scannable Tweet (especially in the age of 6-second ads and even shorter attention spans), too short for a half-decent blog post. If we wanted more words, we’d go to Facebook or Medium. For now, #280 is going to send people running to Instagram. [...]
Email Marketing Isn't Dead. Period. “Reports of my death have been greatly exaggerated.” It’s a Mark Twain quote (probably) but it’s also applicable to email marketing. For all the reports of email’s demise—we’ve been hearing them for years—email continues to be a solid way to market to individuals, as long as you [...]
Mobile First. Obviously. Here’s a tip for choosing a marketing agency. If, at any time, you hear someone say “We have to plan for mobile—that’s where everything’s going,” I want you to get up and walk out. Then I want you to call me because you’ve discovered a wormhole back into [...]
Meaningless Marketing Metrics The good thing about being a marketer in the digital age: we get lots of metrics. The bad thing about being a marketer in the digital age: those metrics don’t always relate to actual results or even actual business results. Let’s back up. When we say “metrics,” we [...]
A Digital Marketing Manifesto How many blog posts have you read that start with “Today’s world is digital-first”? I’ve seen it more than I can count. Obviously today’s world is “digital-first”—it’s 2017. We’re all attached to our phones, everything is trackable, the digital world dominates our lives. We know it’s important—agencies in [...]
