Women In Advertising
An episode wherein, despite significant audio issues, we talk about women in advertising, mad women, where we are now, and where we need to go!
Sports Marketing, Branding and Sponsorship and Event Activation with Special Guest Adam Martin
We are excited to welcome Adam Martin to the show this month. Adam is Principal at T/A Martin Studio and host of the outstanding podcast, Makers of Sport® and has incredible insights into the world of sports marketing and branding. You are not going to want to miss this episode. It is packed full of [...]
Social Media Trends to Expect in 2021
In this month's episode, Claire and Haley recap Social Media trends from 2020 and predict those to come for 2021.
Giving Back: How Brands Are Responding to the Social Demands of their Consumers
In our third episode, we wear our masks while talking about how brands can and do respond to giving back to their communities and how they respond to the social needs of their customers through marketing. For access to the Marketing in a Crisis guide mentioned during the show visit https://landing.zipie.com/en-us/covid-19
Design in Marketing: 6 Aspects of Design that Are Often Misunderstood
On the second episode of The Admosphere, we are talking about all things visual design and why it’s important in marketing, advertising and business. We’ll be covering topics including design history, brand identity, motion, color, and design geometry, as well as why visual design is essential to business.
10 Reasons You Should Be Working With An Advertising Agency
In this, our first, full episode, we are excited to be discussing 10 reasons that a business should choose to select an agency as their marketing and advertising partner. We present 10 specific reasons to partner with an agency, challenge a few commonly held beliefs and say "um" a few more times than we'd like. [...]
Episode 0 – Welcome to The Admosphere
Team Zipie launches their new marketing and advertising podcast and shares what to expect in the coming months from The Admosphere.
Social ROI: 9 Steps to Get the Most Out of Your Social Advertising
Social ROI: 9 Steps to Get the Most Out of Your Social Advertising It’s almost 2018. If Facebook were a country, it would be the biggest one on the planet—by a lot. We’ve moved past the days when people wondered if social media was a phase. No one is disputing the [...]
Business Listings: Where the %$#& Are You?
Business Listings: Where the %$#& Are You? Black Friday is less than a week away. If you’re shopping, it means you’re making your list (or putting off making your list) and maybe wondering why so many of your family members had to be born between Thanksgiving and Christmas. If you’re selling, it [...]
Thoughts on #280
Thoughts on #280 Too long for a scannable Tweet (especially in the age of 6-second ads and even shorter attention spans), too short for a half-decent blog post. If we wanted more words, we’d go to Facebook or Medium. For now, #280 is going to send people running to Instagram. [...]
Email Marketing Isn’t Dead. Period.
Email Marketing Isn't Dead. Period. “Reports of my death have been greatly exaggerated.” It’s a Mark Twain quote (probably) but it’s also applicable to email marketing. For all the reports of email’s demise—we’ve been hearing them for years—email continues to be a solid way to market to individuals, as long as you [...]
Mobile First. Obviously.
Mobile First. Obviously. Here’s a tip for choosing a marketing agency. If, at any time, you hear someone say “We have to plan for mobile—that’s where everything’s going,” I want you to get up and walk out. Then I want you to call me because you’ve discovered a wormhole back into [...]
A Digital Marketing Manifesto
A Digital Marketing Manifesto How many blog posts have you read that start with “Today’s world is digital-first”? I’ve seen it more than I can count. Obviously today’s world is “digital-first”—it’s 2017. We’re all attached to our phones, everything is trackable, the digital world dominates our lives. We know it’s important—agencies in [...]