Partnership Utilizes Specialized Data to Direct New Customers to Businesses
LEXINGTON, Ky., and LOUISVILLE, Ky.– Zipie and El Toro are partnering to create data-driven, customer-focused digital marketing solutions which provide businesses with strategically cultivated customers.
Lexington-based Zipie is a full-service digital marketing agency which specializes in digital strategy, marketing, social media management and creative design. Based in Louisville, El Toro, a Deloitte Technology Fast 500 company, has revolutionized data and targeting as the only cookie-free solution for true one-to-one marketing.
Together, these businesses blend real, actionable data with relevant messaging and strategy. This results in advertising which targets the right potential customer, in the right place, at the right time. Rather than streams of irrelevant numbers, the solution provides realistic, business-focused proof of ROI in matching results with actual customers.
Zipie and El Toro deliver a sales-focused, one-to-one, omni-channel marketing solution that uses data to target and engage potential customers alongside content designed to convince as opposed to coerce. With the ever-changing needs of customers and the focus on where they are geographically, their marketing strategy constantly adapts to campaign objectives. Zipie and El Toro look forward to expanding this promising, profitable partnership to a diverse selection of businesses nationwide.