Blog 2018-04-24T15:34:30+00:00
1607, 2018

Zipie and El Toro Join Forces with Advanced Advertising Solutions

Partnership Utilizes Specialized Data to Direct New Customers to Businesses LEXINGTON, Ky., and LOUISVILLE, Ky.-- Zipie and El Toro are partnering to create data-driven, customer-focused digital marketing solutions which provide businesses with strategically cultivated customers. Lexington-based Zipie is a full-service digital marketing agency which specializes in digital strategy, marketing, social media [...]

1506, 2018

BRB (Brains Require Breaks)

For most Zipponians, we work an average of 8 hours a day, 5 days a week. This usually means sitting at a desk cranking away at various tasks, which typically leads to taking about 15 minutes to eat so you can get back to the work day. What if I told you [...]

705, 2018

Key Takeaways from Digital Dealer 24

Two weeks ago, I headed to Orlando to attend Digital Dealer 24: a three-day conference focused on helping those in the auto industry take full advantage of the ever-evolving digital environment. I attended this event to help improve our working relationships with our clients in the auto industry. Since the conference, I’ve [...]

203, 2018

Six Reasons to be a Zintern

Six Reasons to be a Zintern College readers: graduation is coming, and the real world is looming. (We’re scared too.) Should I go to graduate school? What is so wrong with living in my parent’s basement forever? And…should I get an internship? If you want to, gross don’t [...]

2712, 2017

Breaking Through on Social Media

Breaking Through on Social Media Social media: it’s important. Really important. It’s one of the biggest tools brands have, allowing companies to connect directly to their customers. We’ve talked about how to get the most out of your social advertising, but your social pages and organic posts [...]

1011, 2017

Thoughts on #280

Thoughts on #280 Too long for a scannable Tweet (especially in the age of 6-second ads and even shorter attention spans), too short for a half-decent blog post. If we wanted more words, we’d go to Facebook or Medium. For now, #280 is going to send people running [...]

811, 2017

Email Marketing Isn’t Dead. Period.

Email Marketing Isn't Dead. Period. “Reports of my death have been greatly exaggerated.” It’s a Mark Twain quote (probably) but it’s also applicable to email marketing. For all the reports of email’s demise—we’ve been hearing them for years—email continues to be a solid way to market to individuals, as [...]

2910, 2017

Mobile First. Obviously.

Mobile First. Obviously. Here’s a tip for choosing a marketing agency. If, at any time, you hear someone say “We have to plan for mobile—that’s where everything’s going,” I want you to get up and walk out. Then I want you to call me because you’ve discovered a [...]

2310, 2017

Meaningless Marketing Metrics

Meaningless Marketing Metrics The good thing about being a marketer in the digital age: we get lots of metrics. The bad thing about being a marketer in the digital age: those metrics don’t always relate to actual results or even actual business results. Let’s back up. When we [...]

1510, 2017

A Digital Marketing Manifesto

A Digital Marketing Manifesto How many blog posts have you read that start with “Today’s world is digital-first”? I’ve seen it more than I can count. Obviously today’s world is “digital-first”—it’s 2017. We’re all attached to our phones, everything is trackable, the digital world dominates our lives. We know [...]

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