Women In Advertising
An episode wherein, despite significant audio issues, we talk about women in advertising, mad women, where we are now, and where we need to go!
Sports Marketing, Branding and Sponsorship and Event Activation with Special Guest Adam Martin
We are excited to welcome Adam Martin to the show this month. Adam is Principal at T/A Martin Studio and host of the outstanding podcast, Makers of Sport® and has incredible insights into the world of sports marketing and branding. You are not going to want to miss this episode. It is [...]
Social Media Trends to Expect in 2021
In this month's episode, Claire and Haley recap Social Media trends from 2020 and predict those to come for 2021.
Giving Back: How Brands Are Responding to the Social Demands of their Consumers
In our third episode, we wear our masks while talking about how brands can and do respond to giving back to their communities and how they respond to the social needs of their customers through marketing. For access to the Marketing in a Crisis guide mentioned during the show visit https://landing.zipie.com/en-us/covid-19
Design in Marketing: 6 Aspects of Design that Are Often Misunderstood
On the second episode of The Admosphere, we are talking about all things visual design and why it’s important in marketing, advertising and business. We’ll be covering topics including design history, brand identity, motion, color, and design geometry, as well as why visual design is essential to business.
10 Reasons You Should Be Working With An Advertising Agency
In this, our first, full episode, we are excited to be discussing 10 reasons that a business should choose to select an agency as their marketing and advertising partner. We present 10 specific reasons to partner with an agency, challenge a few commonly held beliefs and say "um" a few more times [...]
Episode 0 – Welcome to The Admosphere
Team Zipie launches their new marketing and advertising podcast and shares what to expect in the coming months from The Admosphere.
Client Spotlight: Anderson Communities
Client Spotlight: Anderson Communities While this year has simultaneously crept by and flew, it is hard to believe it is halfway over. The year has brought a lot of uncertainty, but we could not be more proud of our clients this year and the [...]
Should You Even Be Marketing?
Should You Even Be Marketing? With stores closed and consumers experiencing financial hardship or unable to spend even if they are employed due to being quarantined, businesses are facing revenue reductions up to 90% or in many cases, are completely unable to generate sales. Businesses then are making [...]
RIP Organic Social: How to Revive Your Organic Reach
You may have heard about organic social reach’s untimely death (RIP) and suggestions to amp up your paid social strategy. While this is true, business brands can still have a successful social media presence that doesn’t cost a thing. In the world of ever-changing social media algorithms (we’re looking at you, [...]
Valuing our Zipponians and the Importance of Office Culture
MVZ is a title I was vaguely familiar with before ever coming to Zipie. After stalking our Instagram (yikes), I knew that it was an award given quarterly to our Most Valuable Zipponian. Each month, we have the opportunity to say something awesome about our fellow Zipponians, someone who’s gone above [...]
Using the perfect #hashtags (7.3m) to build an Instagram following
There’s no doubt hashtags have slowly become a part of not only social media, but our lives. People use hashtags for everything from weddings and parties to advocacy programs and marches. Hashtags are a vital piece of your Instagram social media strategy, and we’re here to break down a few tips [...]
Three ways to enhance your Facebook marketing strategy
If you have a business account on Facebook, chances are we won’t shock you by saying Facebook’s algorithms are always changing. Seemingly overnight, Facebook became a platform on which many businesses thrive and many fail miserably. Don’t be the latter. Follow these tips to master that obnoxious algorithm and get your content [...]
Side-stepping the Notorious Instagram Algorithm
It’s no secret that Instagram is changing consumer culture. In one scroll, you can view content from pet pigs, your cousin and a twerking grandma (no, seriously). With the dawn of Instagram influencers comes marketing made simple. Well, simpler than other platforms. Instagram can be a major player in your social media [...]
Mastering Twitter’s Tricky Timelines
Let’s call a spade a spade: Twitter is the odd man out when it comes to social media. The platform has struggled with profitability and has rolled out several algorithms over the years. Favored by politicians and media outlets alike, Twitter is the place to be when it comes to providing [...]
Taking Risks: Zipie’s Vision Meeting Recap
Here at Zipie, we’re a strategic group. We’re always plotting about ways we can improve as a team (even when that includes playing games1) and continue to help clients reach their business goals. This year, we have some lofty goals and big dreams. And we came together over some mimosas, art [...]
Welcome to New York: Zipie is Expanding
If you’ve followed along with us on social media, you’ve seen we’ve got some big news. So, we’ll just come out with it: Zipie is expanding. To New York City. Mic drop. But seriously: we’re excited for the opportunity to continue to add to our existing national client base through an emphasis [...]
How to not be a robot and master the Al Gore Rhythm
There’s a word floating around the Internet that can strike fear in any entrepreneur and frustrate social media users everywhere. Algorithms sound frightening and a little robotic, but not to worry. Team Zipie is here to help you decode these Al Gore Rhythms (wait, what?) and grow your business with one—yes, [...]
Always Stay Humble and Kind: Business Practices and Tim McGraw
On Zipie’s social platforms this week, our team has been talking all things social media marketing. We’ve answered questions like “What’s the use in using all 30 of the allowed Instagram hashtags?” and “Why is Twitter so tricky?” Throughout the month, we’ll continue to give you all kinds of tips of [...]
Let’s Give ‘Em Something To Blog About
It’s no secret that over the last few years, the blogging industry has exploded. In 2018 alone, more than 4,000 blogs were posted per minute. But how does blogging apply to businesses? Where should you start? And why should you do it? Blogging is an integral component of your brand’s online [...]
Our Suitcases are Packed and Ready
Whether we’re covering a client’s sponsorship in West Virginia or expanding our knowledge at the Adobe conference in Boston, Team Zipie is always ready to load up our suitcases and hit the road. Constantly trying to better our skills and offerings, we believe attending conferences and workshops throughout the year give [...]
Super Bowl.
Subpar Ads.
Super Bowl fans can traditionally be parsed into three categories—the game watchers, the food eaters and the advertising lovers. While some of us at Team Zipie live for football, our majority rests in those latter two categories. And we’ve got lots of thoughts on this year’s ads. With a few powerful [...]
Mannequins in Bathrobes: A Normal Day at Zipie
The first thing I noticed at Zipie HQ was a mannequin in a bathrobe. Naturally, it completely wigged me out. Full-service digital advertising agencies are not, apparently, for the faint of heart. In our morning meeting, I learned everyone’s names—including the mannequin. He was our own Cousin Eddie from National Lampoon’s [...]
What Does Zipie Mean to Us?
What Does Zipie Mean to Us? There are exactly three doors in the Zipie office. It’s safe to say Team Zipie shares an intimate work space and we like it that way. The lack of physical boundaries in Suite 250 lends itself to an atmosphere of constant collaboration. We’re always yelling across [...]
Breaking the Black Friday Mold
Black Friday is by far the biggest shopping day of the year, but with the title can come the chaos. This is a pattern that many brands have noticed and have taken action to improve the stigma that comes with the territory. Various companies have found ways to stand out in the [...]
Give Where You Live
This month we asked each Zipponian to select a local charity or non profit that has meaning for them. So in the spirit of giving, if you’re planning to donate your time or money this November, support an organization that supports your community. Here are a few of our favorites:AlexLexington Humane SocietyThe [...]
How to Deal with Trolls
Don’t feed them. Seriously. Don’t waste your time and energy on a user who will never back down and only wants to stir up trouble for the heck of it. While we value customer support and social media as a communication tool between brands and customers, there are some people who just [...]
Our Recent Client Spotlight:
October 2018
We love nothing more than providing businesses from every walk of life with an online presence that works for both them and their customers. With over 88% of consumers using the Internet before investing in a product or service today, curating an online presence that is irresistible and engaging is critically important. [...]
Zipie ranked on 2018 Inc. 5000 List
Lexington marketing agency recognized as one of America’s fastest-growing private companies with four-year growth of 300%. Lexington, KY – Today, Inc. Magazine revealed that Lexington marketing agency Zipie has been named to the magazine’s prestigious Inc. 5000 list of the nation’s fastest-growing private companies. This recognition is a rare achievement for a [...]
Well.
We’ve Been Inc’d.
Let’s get real for a minute. We’re a small agency. We’ve only been around for five years. We started out with five people, two clients and a serious work ethic. Since we launched, we’ve been focused on just one thing: making good work for good folks. Well. Someone noticed. Today, Inc. Magazine [...]
Zipie and El Toro Join Forces with Advanced Advertising Solutions
Partnership Utilizes Specialized Data to Direct New Customers to Businesses LEXINGTON, Ky., and LOUISVILLE, Ky.-- Zipie and El Toro are partnering to create data-driven, customer-focused digital marketing solutions which provide businesses with strategically cultivated customers. Lexington-based Zipie is a full-service digital marketing agency which specializes in digital strategy, marketing, social media [...]
Different Strokes: Zipie Hits the Fairway for Charity
At Zipie, it’s our mission to keep client relationships up to par. So when our client, Bates Security, approached us to be a part of their golf scramble for Bluegrass Crime Stoppers, we embraced the opportunity to tee up and—of course—give back. Bluegrass Crime Stoppers encourages members of the community to assist [...]
BRB (Brains Require Breaks)
For most Zipponians, we work an average of 8 hours a day, 5 days a week. This usually means sitting at a desk cranking away at various tasks, which typically leads to taking about 15 minutes to eat so you can get back to the work day. What if I told you [...]
You’re Either in or You’re (Opted) Out
Recently you may have noticed a notification from Facebook prompting you to review and update your data and ad preferences. Did you do that yet? If not, I’m here to walk you through it. I know what you’re thinking: “Aren’t you an advertiser? Why do you want to help me edit the [...]
Unleashing the Power of Google Analytics
Helping you to better understand your audience is a huge part of what we do here at Zipie. Whether it’s building an attribution model, establishing a cost per acquisition or determining ROI (return on investment), the ability to properly track and understand analytics is essential. Everyone has heard of Google Analytics. [...]
Key Takeaways from Digital Dealer 24
Two weeks ago, I headed to Orlando to attend Digital Dealer 24: a three-day conference focused on helping those in the auto industry take full advantage of the ever-evolving digital environment. I attended this event to help improve our working relationships with our clients in the auto industry. Since the conference, I’ve [...]
Six Reasons to be a Zintern
Six Reasons to be a Zintern College readers: graduation is coming, and the real world is looming. (We’re scared too.) Should I go to graduate school? What is so wrong with living in my parent’s basement forever? And…should I get an internship? If you want to, gross don’t [...]
Zipie Tackles the Super Bowl with #BigGameBigAds
Zipie Tackles the Super Bowl with #BigGameBigAds While some folks were tuned into Super Bowl LII to see the Philadelphia Eagles defeat the New England Patriots on Sunday night, the team at Zipie was getting geared up for the biggest night in advertising. It’s no surprise by now [...]
Don’t Put All Your Advertising Eggs in One Facebook Basket
Don’t Put All Your Advertising Eggs in One Facebook Basket Facebook’s algorithm is changing. Again. The news came down from Zuckerberg himself, showing how serious Facebook is about this one: they’re going to be prioritizing personal posts (content from your family, friends, and groups) over public content from [...]
Breaking Through on Social Media
Social media: it’s important. Really important. It’s one of the biggest tools brands have, allowing companies to connect directly to their customers. We’ve talked about how to get the most out of your social advertising, but your social pages and organic posts also present an opportunity to make the platform work [...]
Social ROI: 9 Steps to Get the Most Out of Your Social Advertising
Social ROI: 9 Steps to Get the Most Out of Your Social Advertising It’s almost 2018. If Facebook were a country, it would be the biggest one on the planet—by a lot. We’ve moved past the days when people wondered if social media was a phase. No one [...]
Business Listings: Where the %$#& Are You?
Business Listings: Where the %$#& Are You? Black Friday is less than a week away. If you’re shopping, it means you’re making your list (or putting off making your list) and maybe wondering why so many of your family members had to be born between Thanksgiving and Christmas. If [...]
Thoughts on #280
Thoughts on #280 Too long for a scannable Tweet (especially in the age of 6-second ads and even shorter attention spans), too short for a half-decent blog post. If we wanted more words, we’d go to Facebook or Medium. For now, #280 is going to send people running [...]
Email Marketing Isn’t Dead. Period.
Email Marketing Isn't Dead. Period. “Reports of my death have been greatly exaggerated.” It’s a Mark Twain quote (probably) but it’s also applicable to email marketing. For all the reports of email’s demise—we’ve been hearing them for years—email continues to be a solid way to market to individuals, as [...]
Mobile First. Obviously.
Mobile First. Obviously. Here’s a tip for choosing a marketing agency. If, at any time, you hear someone say “We have to plan for mobile—that’s where everything’s going,” I want you to get up and walk out. Then I want you to call me because you’ve discovered a [...]
Meaningless Marketing Metrics
Meaningless Marketing Metrics The good thing about being a marketer in the digital age: we get lots of metrics. The bad thing about being a marketer in the digital age: those metrics don’t always relate to actual results or even actual business results. Let’s back up. When we [...]
A Digital Marketing Manifesto
A Digital Marketing Manifesto How many blog posts have you read that start with “Today’s world is digital-first”? I’ve seen it more than I can count. Obviously today’s world is “digital-first”—it’s 2017. We’re all attached to our phones, everything is trackable, the digital world dominates our lives. We know [...]