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Email Marketing Isn’t Dead. Period.

Email Marketing Isn't Dead. Period. “Reports of my death have been greatly exaggerated.” It’s a Mark Twain quote (probably) but it’s also applicable to email marketing. For all the reports of email’s demise—we’ve been hearing them for years—email continues to be a solid way to market to individuals, as long as you [...]

Email Marketing Isn’t Dead. Period.2018-02-14T20:57:45-05:00

Meaningless Marketing Metrics

Meaningless Marketing Metrics The good thing about being a marketer in the digital age: we get lots of metrics. The bad thing about being a marketer in the digital age: those metrics don’t always relate to actual results or even actual business results. Let’s back up. When we say “metrics,” we [...]

Meaningless Marketing Metrics2018-04-24T14:37:50-04:00