Zipie developed an interactive program to encourage members to work out, bring friends, and take classes. The points-based system rewards members for their hard work, creating extra incentives to go to the gym (beyond the many benefits of getting healthier). It’s just one more reason Proof is Lexington’s most addictive fitness experience—Proof Rewards keep members coming back for more.
We wanted to do more than just hit members with an offer when they walked in the door—we wanted to change their entire experience. So we designed a visual strategy that spoke to members from the moment they pulled up outside, introducing Proof Rewards in a way that would make them want to learn more. The strategy used experiential marketing to drive home one message: Sign up and get rewarded.