During the course of our two-month social promotion, the content we crafted for the Kentucky Classic reached over 360,000 people. The promotional video we created and boosted reached well over 250,000 people and was viewed over 150,000 times and shared 785 times, earning over 3,400 reactions. The event page reached over 74,000 people, with nearly 1,000 responding that they were interested or intended to go. The Kentucky Classic CDE Facebook page increased its followers by 55%, giving the organization an even bigger platform to start with when promoting next year’s event.
And we achieved the attendance goal the Kentucky Classic set for us, with an estimated 340 people in attendance over the course of the four-day event. This was a massive increase from last year’s event attendance, and gives us a solid benchmark to work from next year! Additionally, our friends at Post Time Studios live-streamed the event on Thursday, Saturday, and Sunday, with more than 8,700 views from 48 states over the course of the weekend.