We started with research, as we always do. Our team traveled to Ford headquarters in Detroit to learn about Ford’s sustainability initiatives firsthand, from the scientists developing them. Then we designed a massive exhibit for the Alltech ONE Ideas Festival, planning traffic patterns and designing and printing 16-foot-tall towers and 45-foot-long walls, creating and installing vehicle wraps and building customized interactive displays. We also hacked apart a car seat, created a life-size Henry Ford standee, built fences, grew bamboo, printed totes, printed shirts, printed brochures, printed magnets, and hauled in a truckload of straw to create an experience that felt like a farm and acted like a classroom. You can explore a 360-degree scan of the exhibit at bit.do/farmtocar.
It would be a shame if the exhibit didn’t live on after the conference, so we adapted it a smaller audience: kids of all ages at the Living Arts & Science Center. We converted our soy-foam seat display into a rolling learning center where kids could read, poke, and plant their way to some scientific knowledge. The display features a real Ford car seat filled with real Ford soy foam; space for giveaways including magnets and handouts; and a three-bucket planting station where kids can plant their own soybeans, just like Ford. After completing the design and build of the learning center, our client asked us to present the display and the Farm to Car initiative on their behalf at the LASC’s monthly Discovery Night. We were able to pass on Ford’s sustainability work to a new generation in a fun, fact-filled, kid-friendly way.