A plan to inspire further growth for Crank & Boom was set. Experts at Zipie got to work and began intensive market research, interviewing fans of Crank & Boom and brainstorming ways we could bring the family—Crank & Boom and its fans—together. With that information in tow, we created a sparkling new website to share the brand’s mission and story, inviting customers to join the family. The website boasts features like ice cream-themed illustrations showcasing the tasty flavors Crank & Boom offers, an online store chock full of newly designed merch, and a fully functional social strategy to get people to the site. A website—even a beautiful new one—doesn’t do its job if there are no viewers. (Think: if a tree falls in the woods…) So, social media experts at Zipie designed and implemented a robust social strategy including organic social content, Instagram advertising and a fun Christmas campaign encouraging customers to shop online or in stores with a different item (bourbon honey truffles and merch alike), all featured for 12 straight days. To drive Crank & Boom branding home, we added a new installation to the Distillery District location telling the Crank & Boom’s story. With all of Crank & Boom’s flair and Zipie’s expertise, customers waiting in line can learn exactly how coconut ice cream took hold of the Lexington community.