The right advertising solution for the right customer at the right time. Advertising is your first opportunity to get in front of your audience and in many cases is the beginning of your marketing Orbit. Our approach to advertising is not all things for all customers. It requires that advertising align with the strategic objectives directed by the entire Orbit. For some, it may be location-based advertising, for others, search engine marketing, or a combination of those tactics. The Orbit assures that these tactics align with the customer and provide a customer-focused advertising experience.

Social media should serve as an extension of the customer’s in-person experience. Each social media platform offers engagement tools that provide the opportunity to tell stories, educate customers, capture product feedback or engage in direct conversations. Social media provides an outlet for customer service and allows people to become immersed in your brand and advocate on your behalf. When integrated into Orbit, what is too often considered a tactic on its own is brought into a process that connects these conversations to the entire marketing process.

Experiential marketing allows your business to delight differently. With direct, face-to-face interaction with your customer, Orbit connects in-person interaction with their digital journey and extends the brand experience into their lives and into the events that they love. From sporting events to campus activations, Orbit connects brand’s digital ecosystem directly into the hands of consumers and drives value for sponsorships by providing branded products and experiences while collecting data on-site to use for additional marketing activities throughout the year.