The Challenge

To develop a new brand look, tone and messaging strategy targeting organizations that utilize Philanthropy and Fund-Raising services, driving engagement with these varied audiences through relevant and knowledgeable content within a very niched industry.

The Plan

Zipie worked in partnership with Burcham to create a business strategy which properly targeted each respective audience that their services would benefit. We then developed key messaging that would target each specified audience delivering them engaging content highlighting Burcham Solutions industry knowledge and expertise. Zipie then developed a digital marketing plan that would deliver engaging content and messaging to the right audience at the right time tracking the results to evaluate our efforts.

The Results

Burcham solutions new branding, messaging and website has launched and been very well received from industry experts, driving engagement and interest from organizations with future project work.