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Don’t Put All Your Advertising Eggs in One Facebook Basket

Don’t Put All Your Advertising Eggs in One Facebook Basket Facebook’s algorithm is changing. Again. The news came down from Zuckerberg himself, showing how serious Facebook is about this one: they’re going to be prioritizing personal posts (content from your family, friends, and groups) over public content from brands and media [...]

Don’t Put All Your Advertising Eggs in One Facebook Basket 2018-02-14T20:39:26+00:00

Breaking Through on Social Media

Breaking Through on Social Media Social media: it’s important. Really important. It’s one of the biggest tools brands have, allowing companies to connect directly to their customers. We’ve talked about how to get the most out of your social advertising, but your social pages and organic posts also present an [...]

Breaking Through on Social Media 2018-02-14T20:55:47+00:00

Social ROI: 9 Steps to Get the Most Out of Your Social Advertising

Social ROI: 9 Steps to Get the Most Out of Your Social Advertising It’s almost 2018. If Facebook were a country, it would be the biggest one on the planet—by a lot. We’ve moved past the days when people wondered if social media was a phase. No one is disputing the [...]

Social ROI: 9 Steps to Get the Most Out of Your Social Advertising 2018-02-14T20:43:32+00:00

Mobile First. Obviously.

Mobile First. Obviously. Here’s a tip for choosing a marketing agency. If, at any time, you hear someone say “We have to plan for mobile—that’s where everything’s going,” I want you to get up and walk out. Then I want you to call me because you’ve discovered a wormhole back into [...]

Mobile First. Obviously. 2018-02-14T20:59:20+00:00