Zipie at the ADDY Awards: 2017 Edition
Another ADDY Awards is in the books! This annual event is always a major part of our calendar, allowing us to reflect on the past year’s work while getting inspired by the work of the rest of Lexington’s creative community. It’s a good time and a great party—not to mention how nice it is to be recognized.
We were honored to take home fifteen ADDYs this year—four gold and eleven silver! Among our big winners:
The Paul Miller Ford Farm to Car Experience brought home a Gold in the Out-of-Home category for a single event, as well as the award for Best Art Direction. This project was a labor of love for our entire team last spring, and we’re thrilled it’s been so well-received. We were especially happy to be able to present the project using virtual reality—it was almost as good as being there.
The Best Art Direction award was a major achievement for this project, and one we were especially proud to earn. Best Art Direction honors the project that most clearly and consistently brings a strong vision to life for its audience—the project that challenges its art director to think outside the box when it comes to design and execution, especially when a lot of disparate pieces are involved. Our Farm to Car Experience brought together so many elements, from tote bags and timelines to vehicle wraps and videos, and the direction from our Art Director and Creative Director was the key to bringing it all to life. We couldn’t do what we do without them.
We had a lot of fun resurrecting a beloved project for this year’s local-only Dead Work category, dedicated to ideas that never saw the light of day. The branding for She + Lui, one of three concepts presented to the company now known as Ruche, picked up a Gold for Dead Work.
We also brought home Gold in the Sales and Marketing category for the Adcolor Sample Box, featuring graphic design and copywriting by our talented creative team.
The rest of our winning projects ran the gamut of the work we did last year. We brought home awards for a number of our projects for Paul Miller Ford and Mazda, including the Farm to Car vehicle wrap, our Operation Car Flag video, and the Meet Mazda and Your True Blue Dealer campaigns. The branding for FIVE: the 2016 Tower Hill Agent Meeting took two silver awards, including one for logo design. Ruche took a silver for its brand identity. Our Kentucky Effect wall wrap, the welcome video for the Dixiana Elkhorn, and the public service campaign for last year’s The Art of Making Miracles also all brought home silvers.
We’re so proud of the work we did last year, and we’re thrilled to be recognized for such a wide range of projects. Now that 2016 is officially wrapped up, though, we’re already working on some big stuff for 2017. See y’all next year at the ADDYs.