Welcome to the Zoo
Welcome to the Zipie Zoo.
Feel like a Fish out of Water with your Digital Strategy? Well, no need to make a Mountain out of a Molehill! Let Zipie Zoo wrangle your online opportunities. From SEO to Pay Per Click, Zipie Zoo is here to provide a comprehensive and custom Digital Suite of Services. Just like animals in a Zoo need individualized care and attention, your Online Digital strategy needs that same level of awareness. With over 10 years combined of Digital Buying experience, our team can elevate and maximize your online presence.
The evolution of Digital Marketing and Advertising has provided the opportunity to produce holistic campaigns that simultaneously launch and encompass multiple platforms. We understand End-to-End business challenges and opportunities and can help develop innovative communication and online solutions. Contact us today to learn more about our menagerie of Digital Services and we’ll make you Happy as a Clam.
Meet our Animals.
Lion – SEO
SEO makes your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, in many ways they still can’t see and understand a web page the same way a human does. SEO helps the engines figure out what each page is about, and how it may be useful for users.
Just like the Lion- SEO is the king of the jungle. If you customers can’t find you – you aren’t making money.
Flamingo – Pay Per Click
Pay Per Click ads drive traffic to your website base on a “auction like” model where website owners pay to the search engines or social media portals.
PPC is a very accurate marketing strategy that can be highly effective when managed properly because it can provide very detailed information on conversion rates and cost per click; this will allow you to properly manage your marketing campaigns with a positive ROI. It’s common for several hundred to several thousand flamingos to simultaneously synchronize postures and movements – let us strategically synchronize your PPC and get the movement you need to your site.
Giraffe – Display
Display ads can be very effective, even when their audience is not paying attention to them. It’s what researchers call, “mere exposure effect,” and what most people might think of as a sort of subconscious multi-tasking. You are consciously doing something else, but subconsciously you see the ad, and it makes an impression.
Giraffes stand tall among their animal friends and foes. With our Display Ad plan we’ll help you see over the noise and have your customers eating out of the palm of your hand. (Don’t worry- you’re not going to be sticking your neck out on this)
Monkey – Retargeting
Retargeting, also known as remarking, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.
Just as the monkey swings through the trees to find food, we’ll find and follow your customers until they return and you get the sell.
Mouse – Mobile
Did you know that 57% of people search on their smartphones every day? And of those people, 80% said they access social networks on their smartphone every day. If you want to grow your business you need to reach more customers and to do that you need to go mobile.
A mouse is always on the move. On the lookout for crumbs or cheese we’ll make sure you slice of the mobile world with our Mobile Ad Placement.
Bat – Pre & In-Video Ads
Every month, 1 billion unique users visit YouTube. Basically, that means that 1/7 of the world’s entire population is frequenting YouTube at least once a month. Videos add an interactive and compelling component to your brand personality. Not only do your customers and clients get to hear about your company – they get to see it. Plus, they are big for upping your website’s SEO and increasing social media traffic, which is GREAT news for those joining the video movement.
Contrary to the popular saying, Bats aren’t blind and neither are we when it comes to Pre and In Video Advertising. Get the interactive edge and show off your business with this cost- effective, visual tool.
Butterfly – Social Media
Social Media has changed our world. 80% of consumers connect with brands on Facebook, 51% of Facebook fans are more likely to buy from the brands the fan likes and 34% of companies generate quality leads through Twitter. With every coming update to a search engine, more social results are being integrated. Whether it is being using Facebook or Google using Google +, algorithms are not taking social results into account. Not only will you raise the awareness of its brand among potential customers, you can create relationships with your fans and show a humanized side to your business.
Be the best Social Butterfly around with our dedicated team of social experts. Let us enhance and manage your Social Reputation and show the world why you are amazing!
Fox – Analytics
Analytics allows you to convert that data into conclusions and actionable insights. We’ll chart your progress over time and better understand the effects of new online initiatives. The numbers don’t lie. We’ll provide robust, easy to understand and meaningful insights to you so you can be the Hero of your Digital World.
The fox is sly animal and very clever. We’re here to make you the same way with your online analytics.