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Business Listings: Where the %$#& Are You?

November 17, 2017

Black Friday is less than a week away. If you’re shopping, it means you’re making your list (or putting off making your list) and maybe wondering why so many of your family members had to be born between Thanksgiving and…

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Thoughts on #280

November 10, 2017

Too long for a scannable Tweet (especially in the age of 6-second ads and even shorter attention spans), too short for a half-decent blog post. If we wanted more words, we’d go to Facebook or Medium. For now, #280 is…

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Email Marketing Isn’t Dead. Period.

November 8, 2017

“Reports of my death have been greatly exaggerated.” It’s a Mark Twain quote (probably) but it’s also applicable to email marketing. For all the reports of email’s demise—we’ve been hearing them for years—email continues to be a solid way to…

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Mobile First. Obviously.

October 29, 2017

Here’s a tip for choosing a marketing agency. If, at any time, you hear someone say “We have to plan for mobile—that’s where everything’s going,” I want you to get up and walk out. Then I want you to call…

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Meaningless Marketing Metrics

October 23, 2017

The Triumvirate of Meaningless Marketing Metrics The good thing about being a marketer in the digital age: we get lots of metrics. The bad thing about being a marketer in the digital age: those metrics don’t always relate to actual…

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A Digital Marketing Manifesto

October 15, 2017

How many blog posts have you read that start with “Today’s world is digital-first”? I’ve seen it more than I can count. Obviously today’s world is “digital-first”—it’s 2017. We’re all attached to our phones, everything is trackable, the digital world…

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International, Multi-lingual, Original, Unforgettable

April 17, 2017

Branding a multi-national company from an ocean away   Let’s talk about branding for a minute. Coming up with an identity for a new business isn’t a low-pressure situation—you’re tasked with creating a personality, a first impression, something that’s going…

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Operation Surprise and Delight

April 6, 2017

Sharing the love with Integrity IT Everybody loves getting gifts. That’s a basic fact of the universe. Secondary to that: everybody loves giving gifts, too. Surprising someone with an unexpected present is something we all wish we could do more…

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Six Big Thoughts from South by Southwest 2017

March 27, 2017

Another year at South by Southwest and we’ve come back with our bellies full of BBQ and our brains full of big ideas for how we’re going to deploy everything we learned over our time in Austin. With everything there…

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Zipie’s March Badness

March 20, 2017
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