Discover what’s trending, what good content is, what appeals to your audience, what blog and forums they hang out on, what they think about your brand and what they respond to.
Optimize your listening by filtering, sorting and fine-tuning your discoveries to elevate the important information and get rid of the irrelevant.
Take action by better serving your audience based on the results of your listening. Take this opportunity to keep your ears open and listen even more to how they respond. Direct your content based on the needs of your audience.