Just as the monkey swings through the trees to find food,
we’ll find and follow your customers until they return and you get the sell.
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.
This is how it works. A visitor comes to your site. They learn about your products but leave before purchasing. Zipie displays your ads on sites they visit later, bringing them back and keeping your brand top of mind.
Retargeting is most effective if you segment your visitors and tailor the retargeting ads shown to each group.
Different products warrant different retargeting time windows. People shopping for travel should be retargeted immediately; people shopping for luxury goods should be retargeted later.
Retargeting generates greater online sales by keeping your brand front and center and bringing “window shoppers” back when they’re ready to buy.
No matter what device users are shopping on, retargeting can offer an ad that will make them convert!
Every time your customer sees your retargeting ads, your brand gains traction and more recognition. The high click-through rates and increased conversions that are typical with retargeting campaigns underscore the value of good branding and repeated exposure.
Follow Consumers on Their Purchase Journey
Strategically Target Your Audience
Promote Your Brand and Its Value
Monitor Progress with Real-Time Analytics