Foursquare Takes Aim at Google and Yelp, Calls Local Search “Fundamentally Broken”
Foursquare continues to push the boundaries of the “check-in,” increasingly trudging into the local listing territory that’s been previously dominated by the likes of Google and Yelp. Today, the company took their campaign one step further, heralding the forthcoming launch of their redesigned app by throwing some major shade at its competitors on the company blog:
“We believe local search is fundamentally broken. Too many people are using antiquated tools to find places to go and getting the same one-size-fits-all results regardless of their interests or places they’ve been before. We’re reimagining Foursquare to provide people with the a whole new local discovery experience. We can’t wait to get it in your hands later this summer!”
The new Foursquare app will strive to appeal to mobile, helping users on-the-go learn more about local restaurants and venues. With the new app, users are able to snatch quick details on a venue, such as the best dish or a favorite exhibit in a museum. TechCrunch compares this new experience to those currently offered by Yelp and Google: “Foursquare has ramped up its concentration on providing tips and restaurant dish recommendations, while Yelp has tried to become more social with checkins and more mobile with on-the-go reviews. Google meanwhile acquired Zagat to fill out its Places database, and now shows big rows of ratings or cards of info about local businesses in its search results.”
Foursquare may be preparing to take local search by storm, but only time will tell if Dennis Crowley and company can compete with Google and Yelp.