Need a surge in fans and followers? Contests are a great way to build your fan page and add fans. If you encourage contestants to share on their fan pages, or comment on specific actions, you will show up more on news feeds.
While gaining oodles of fans is fantastic… never under estimate the power of an email address. This should always be a mandatory field to enter. Email is crucial for continued communication with the fan. You can let them know about specials, deals, and even new contests.
Many photo contests allow people to comment and vote on entries. This is a great way to increase conversations around the brand and around the contest. Conversations are a key component to engagement.
Contests are great for increasing exposure for your brand. Not only will you reach a new audience, you will reach their friends as well! You will need to promote your contest for this to work, but if done right, you can reach a completely new audience that you didn’t know existed.
A contest also adds a viral element. As you request your fans and contestants share their entry (if it is open to voting) or share the contest to for an additional entry, you will be seen on many new pages. If the content you receive is really great, that in itself has the opportunity to “go viral.”
Encourage engagement and customer interaction with powerful promotions and contests. Contests rapidly build your fan base,
fueling viral growth by enticing customers to “like” or share your content across multiple social platforms.