Category Archive for "Uncategorized"

Mobile First. Obviously.

October 29, 2017

Here’s a tip for choosing a marketing agency. If, at any time, you hear someone say “We have to plan for mobile—that’s where everything’s going,” I want you to get up and walk out. Then I want you to call…

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Meaningless Marketing Metrics

October 23, 2017

The Triumvirate of Meaningless Marketing Metrics The good thing about being a marketer in the digital age: we get lots of metrics. The bad thing about being a marketer in the digital age: those metrics don’t always relate to actual…

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Tabula Rasa and Agency Life

March 6, 2017

We’ve been in our new office for a little over four months now. Building a new space from the ground up gave us an opportunity to intentionally shape our new office to reflect who we are and how we work—and…

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Goodnight, Office

November 14, 2016

With apologies to Margaret Wise Brown and Clement Hurd

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A Day at the Races

September 15, 2016

Among the many, many cool things we get to do for Ford Motor Company, one of the most fun is our partnership with the Kentucky Speedway, a Ford-sponsored NASCAR track in Sparta, Kentucky. We’ve been teaming up with the track…

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Mmmm. Breadsticks.

Fast, Fresh Van Wraps!

August 12, 2016

Fazoli’s is growing. This is a good thing for breadstick addicts everywhere. That’s because they’re expanding their catering, takeout, and delivery options through partnerships with The Catering Institute and MonkeyMedia Software, a cloud platform for takeout, delivery, and catering. Expanded…

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The Power of Joy

May 24, 2016

Last week, a woman named Candace Payne bought a Chewbacca mask at Kohl’s. It’s a great mask—the lower part of the face is separate, the mouth moves and wookiee noises come out when you talk. Candace posted a video playing…

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Breaking News: We’re now Zipie Advertising and Print!

May 19, 2016

Happy (late) birthday to us! Zipie turned three in January! We’ve been super busy the last few months so we’re just now getting around to celebrating, but we got the best gift ever: a print company. That’s right—we got a…

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Just interact already!

Don’t Fear The Instagram Algorithm

March 28, 2016

You’ve all heard the news by now: Instagram is going algorithm and the people are not happy about it. Your Instagram feed is probably full of brands and personalities begging you to “Turn On Notifications” for their pages so you…

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A Fond Farewell to SXSW  

March 15, 2016

Days 3 and 4 and we’re outta here!   Things are getting real at SXSW. We’re clocking a lot of miles, we’re figuring out where all the panels are, and our group text is getting truly ridiculous. (“I just did…

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