Category Archive for "The Z Spot"

The ADDY Awards Aren’t About Awards

February 26, 2016

We’re focused on something way more important.   The ADDY Awards are tonight. To say that we’re excited is an understatement—and not just because we’re hoping to win a few. We’re so into our local AAF (that’s American Advertising Federation)…

Read More

Five Things We’re Betting On In 2016

January 25, 2016

1. Connectivity Is Big. Like, Really Big. It’s been coming for a while, but we’re thinking that this is the year when things in all our lives start to really connect up. CES brought us smarter cars, shiny new wearables,…

Read More

A Day at Zipie

November 30, 2015

A day at Zipie begins like most other businesses. The lights go on. The people come in. The coffee pot hisses. Massive lunch totes fill the fridge. Everyone heads to his or her desk. Then, the fun starts.  Conversations ricochet…

Read More

Paul Miller Ford Family Safety Day

September 18, 2015

A little boy raced to McGruff the Crime Dog. He motioned the dog to lean over, which is no mean feat for the 7’ trench coat wearing canine detective, and planted a kiss on the dog’s nose. The little boy…

Read More

3 Reasons Why Relevant Content Matters

May 8, 2015

Content Marketing is a buzz word that you hear everywhere now, but why does content matter? From a brand perspective, the challenge is clear we must create relevant content that engages consumers where they are. Every form of content has…

Read More

Facebook Offers Free Friend-To-Friend Payments Via Messages

March 20, 2015

Earlier this week, Facebook introduced its new payments feature for Facebook Messenger. According to TechCrunch, the new feature allows users to “connect your Visa or Mastercard debit card and tap a “$” button to send friends money on iOS, Android,…

Read More
Zipie at AAF Awards Lexington

Zipie Takes Home Four Gold Awards at the 2015 AAF Lexington American Advertising Awards

March 2, 2015

The Zipie team had a wonderful time at this year’s AAF Lexington American Advertising Awards on Friday! Zipie took home 18 awards, including: 4 Gold Awards 4 Silver Awards 10 Bronze Awards We want to thank the Lexington AAF for having us…

Read More

Snapchat’s New Discover Feature Represents a Major Paradigm Shift

February 3, 2015

  Last week, Snapchat announced its new Discover feature, “a collaboration with media companies such as Vice, CNN, Yahoo News, Comedy Central, and National Geographic to bring news to users in the form of Snapchat stories.” According to Business Insider,…

Read More
Facebook_Organic_Reach

No One Rides For Free: The New Rules for Facebook Marketing in 2015

January 24, 2015

Since Facebook unleashed the first waves of news feed algorithm changes back in early 2014, digital marketers have lamented the increasingly poor organic reach of promotional posts. If you plan on staying relevant on Facebook in 2015, its time to…

Read More
Social_Media_Contest

Generating Leads and Followers through Social Media Contests

January 12, 2015

“Personally I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn’t think about what I wanted. I thought about what they wanted. I…

Read More