4 Simple SEO Strategies for Small Businesses
Did you know that 33% of users who search on Google choose the first item listed in the search results? To remain competitive in todays’ increasingly digital-driven marketplace, it is absolutely essential to ensure your website is easy for users to find. Most small business owners know the importance of SEO (Search Engine Optimization), but may not realize the best strategies for boosting the search ranking for their business website. This simple guide outlines 4 easy strategies for improving your website’s SEO.
1. Improve On-Site SEO
On-Site SEO is the process of making your website more attractive to both search engines and visitors. This process involves both surface-level, front end work, such as improving the site layout and content, but also critical back-end work that allow search engines to index your site more easily.
On-Site SEO can be somewhat complex, but the most important factor to master is keywords. Once you create content for a page, you then need to add the keyword for each page to the page’s url, page title, meta description and header tag. Choose the top keywords that are directly relevant to your business—limit yourself to five for now. While there are several other facets to the On-Site SEO process, keywords will have the biggest impact on your SEO.
- Google makes judgments on how to rank your content based on the way visitors interact with your content. If your visitors aren’t engaged with your content (i.e. they quickly exit the site, they don’t come back to your site often, they don’t share your content with others, etc.), Google will not rank your site as prominently for the respective keyword phrases which led the user to your site.
- Good content seals the deal. Savvy SEO work may have led a visitor to your site, but it’s all for naught if your presentation falls flat. Technical wizardry can only take you so far—at the end of the day, your customers are looking to connect with your brand’s human elements.
3. Build Your Business Listings
A long time ago, if you wanted to find a local business you turned to the phone book. While the phone book may have gone the way of the dinosaur, business listings live on in the digital realm. By claiming, managing, and optimizing your business listings you can boost your SEO presence across multiple search engines, while providing your customers with various resources to learn about your business and leave valuable customer reviews.
There are hundreds of business listings sites, and claiming and optimizing each listing can quickly become tedious. Zipie Scan makes Business Listings easy by instantly updating and enhancing your listing profiles on over 55 leading search engines, local websites, and mapping apps, which reach over 150 Million customers monthly.
4. PPC (Pay-Per-Click)
If you’re just starting your small business SEO conquest, one of the best ways to kickstart your campaign is PPC (Pay-Per-Click) ads. PPC instantly boosts your website to the top of the search rankings for specified target keywords. With PPC, you have complete control of your campaign, guiding your target customers exactly where you want them to go. You can also define specific search demographics to ensure your campaign finds the right audience.
While PPC is an effective strategy for improving your SEO, it can become costly if not managed properly. Marketers launching a PPC campaign must constantly test and optimize their campaigns to make sure their ad budget is used effectively. Many businesses turn to Zipie to create, launch, and monitor their PPC campaigns to ensure maximum ROI.